Vocabulary

There’s a perfect word for every situation, and here’s where you’ll build your lexicon from loanwords to Americanisms.

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Vocabulary 3 min read

What’s The Difference Between “Ensure,” “Insure,” And “Assure”?

Try saying “ensure insure assure” as fast as you can five times — you’ll likely get tongue tied beyond belief. These three terms all sound quite similar, and to make matters more confusing, they all have definitions along the same lines regarding safety and protection. So how do you determine

which of these seemingly indistinguishable words to use? Let’s look at the facts and get to the bottom of it. “Ensure” is a verb with a variety of meanings as defined by the OED. It was first coined during the late 14th century as a verb “to tell (a person)...

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